February 2025

Selling Luxury? It’s More Than Just a Listing—It’s a Home, It’s a Lifestyle. Luxury buyers in Phuket aren’t scrolling property websites looking for their next villa. They operate in exclusive circles, trust referrals, and look for a lifestyle investment rather than just a home. If you want to attract serious high-net-worth buyers, here’s how to position your villa for success. 1....

Key Takeaways 7,280+ condominium units sold to foreign investors in the first half of 2024, with a notable decline of 6.2% in Q2 compared to the previous year. Hotspots: Bangkok, Phuket, Pattaya, Chiang Mai. Average prices: 80,000 to 150,000 THB per sqm. Strong rental yields: 5-7% annually, with hotspots like Phuket reaching up to 7.05%. Foreign ownership cap: 49%, with a proposed...

Pricing Your Luxury Villa Right: A Strategic Guide Selling a luxury property in Phuket isn’t just about listing it with a high price tag and hoping for the best. Overpricing leads to months on the market with zero offers, while underpricing leaves money on the table. Here’s how to strategically price your villa for maximum returns and a smooth sale. 1. Understand the Phuket Luxury...